Introduction
Baba Blogs is an online job listing website that aims to connect employers with job seekers in various industries based in Dubai- UAE. The website was launched after months of planning, designing, and development. This case study will detail the process of creating and launching Baba Blogs, including the challenges faced, the solutions implemented, and the final outcome.
Background
Baba Vlogs, the parent company of Baba Blogs, is a successful YouTube channel that produces content related to travel, Job, and lifestyle in Dubai- UAE and Gulf countries. The channel has gained a massive following and has become a trusted source of information for many viewers. With this success, the team behind Baba Vlogs decided to expand their brand by launching an online job listing website.
YouTube Channel:
https://www.youtube.com/channel/UCIoZFpclAvCK4c3KW3mz4Sw
The goal of Baba Blogs was to create a platform where employers could post job openings and job seekers could apply for them. The website would also act as an agency, collaborating with Baba Vlogs to provide branding and marketing services to companies in need.
Challenges
The team faced several challenges during the planning and development stages of Baba Blogs. One of the primary challenges was creating a user-friendly interface that would appeal to both employers and job seekers. The team had to strike a balance between simplicity and functionality, ensuring that the website was easy to use but still had all the necessary features.
Another challenge was creating a branding strategy that aligned with the parent company, Baba Vlogs. The team wanted to ensure that the website had a consistent look and feel with the YouTube channel, while still standing out as a unique entity.
Solutions
To overcome these challenges, the team took a data-driven approach to design and development. They conducted extensive research on user behavior and preferences to create a website that would appeal to the target audience.
The team also worked closely with a branding agency to create a cohesive branding strategy. The agency developed a visual identity that reflected the values and mission of Baba Blogs while still maintaining a connection to Baba Vlogs.
The team also implemented several features to ensure that the website was easy to use and functional. These features included a search bar, filters for job categories and locations, and an intuitive application process.
Logo Design: Dubai shade in golden color
Technical Integration:
- Domain & hosting integration
- Custom official email integration with Gmail.
- WordPress integration
- Job apply module integration
- Social Media integration
Outcome
The hard work and dedication of the team paid off when Baba Blogs was launched. The website was well-received by both employers and job seekers, with many users praising its user-friendly interface and useful features.
Within the first few months of launch, Baba Blogs had gained a significant following and had become a go-to platform for job seekers in various industries. The website also received positive feedback from employers who found it easy to post job openings and manage applications.
The collaboration between Baba Blogs and Baba Vlogs was also successful, with many companies seeking branding and marketing services from the agency. The website acted as a gateway to these services, providing a one-stop-shop for companies looking to expand their reach.
Conclusion
Baba Blogs is an excellent example of how proper planning, design, and development can lead to the successful launch of a website. The team behind Baba Vlogs was able to overcome the challenges they faced by taking a data-driven approach to design and development.
Google Ranking:
The website’s user-friendly interface and useful features made it a hit among job seekers and employers alike. The collaboration between Baba Blogs and Baba Vlogs also proved to be successful, with the website acting as a gateway to the agency’s branding and marketing services.
Overall, Baba Blogs is a testament to the power of collaboration and the importance of user-centric design. It serves as an inspiration to anyone looking to launch a successful website or online platform.
