Innovation, and Industry Updates
Baba Blogs – Connecting Employers and Job Seekers
Introduction Baba Blogs is an online job listing website that aims to connect employers with job seekers in various industries based in Dubai- UAE. The website was launched after months of planning, designing, and development. This case study will detail the process...
Simran Associates Case Study: How Facebook Ads Generated 853 Leads and Increased Sales by 8x
Simran Associates is a financial firm based in New Delhi, India, which provides various financial services to individuals and businesses. In 2023, Simran Associates decided to run a Facebook advertising campaign to increase its customer base and generate more leads....
Best Practices for Facebook Campaign Naming Convention
As a marketer, you probably understand the importance of organizing your campaigns efficiently. A good campaign naming convention can help you keep track of your campaigns, understand their performance, and optimize your efforts accordingly. When it comes to Facebook...
Canva unveils new features with AI-powered tools, discover the magical new features
Canva is introducing a series of new features, including a suite of AI-powered tools, and a new Brand Hub. The company unveiled the new features and tools during its Canva Create virtual event today. The company is launching Assistant, which lets users search for...
How HONO.AI Generated High-Quality Leads Using Facebook and LinkedIn Ads
HONO.AI is an innovative AI Backed HRMS Software company that offers a variety of solutions for industries such as healthcare, retail, and hospitality. The company's mission is to empower businesses to make data-driven decisions that improve efficiency and...
GPT-4: Transforming the Digital Marketing World
Introduction As technology continues to advance, the role of Artificial Intelligence (AI) in digital marketing has become increasingly important. One of the most promising AI models that has been developed to date is the Generative Pre-trained Transformer 4 (GPT-4)....
Case Study: Effective Email Marketing Strategy of HONO Using HubSpot
As a busy HR professional, you know how time-consuming and complex the hiring and onboarding process can be. That’s why we’re excited to introduce you to HONO – an AI-enabled HRMS that streamline your HR processes and helps you find the best talent faster. With HONO,...
OYO Case Study: How Their Facebook Ads Strategy Drove Bookings, App Installs, and Engagement?
Introduction: OYO is a hospitality company that operates in over 800 cities globally. The company has been growing rapidly since its inception in 2013 and has become one of the largest hotel chains in the world. One of the reasons behind OYO's success is its...
IPL Cross Product Performance Solutions: Revolutionizing Ad Campaign Management
In today’s digital age, advertising has become a critical aspect of businesses, and with numerous ad platforms and channels available, it can be challenging to manage ad campaigns efficiently. Brands are now looking for ways to optimize their advertising efforts and...
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